The companies vying to gain control of Cadbury, if successful, will be able to challenge Mars for leadership of the global confectionery market, according to this article. Kraft is one suitor for Cadbury, and could face competition from a combined bid from Ferrero and Hershey.
Chevy Chase and Beverly D'Angelo will revive their "National Lampoon's Vacation" characters for a 30-second ad for HomeAway vacation rentals to run during the third quarter of the Super Bowl. The ads are from Publicis in the West.
Hosting the annual Ad Council dinner in New York, actress Tina Fey ribbed her employers at NBC Universal and General Electric, and joked about the network's rumored sale to Comcast. "Will I have to change the name of my show from '30 Rock' to 'Industrial Park Along the Schuylkill River'? Whatever we need to do, we will do it," Fey said.
Publicis Worldwide has named Olivier Altmann to the new post of chief creative officer. Altmann retains his position as executive creative director and co-chairman of the Paris agency Publicis Conseil.