Esquire's December cover, which prominently displayed a QR code designed interact with PC-connected video cameras, was just the latest in the magazine's efforts to "cause people to interact with the magazine in a new way, to rethink what a magazine is," editor in chief David Granger said. The "augmented reality" offering features video clips, a music track and even an interactive marketing section introducing viewers to infrared technology from automaker Lexus.
For this year's holiday campaigns, many national retailers and top marketers are emphasizing discount prices or value-oriented messages, in keeping with lingering concerns over the economy. Magazines are following suit with gift guides touting wish-list items for less than $25 and $5 stocking stuffers.
Time Warner Cable on Thursday plans to launch a multimedia ad campaign that questions what it considers to be the overly high fees TV programmers charge cable providers to run their content. The campaign comes as TWC, the country's second-largest cable company, prepares to enter contract negotiations at the end of the year with creators such as News Corp., Scripps Networks Interactive Inc., the Weather Channel and Sinclair Broadcast Group.
As Nielsen looks to sell its 28 trade publications, including The Hollywood Reporter, Billboard, Mediaweek, Adweek and Editor & Publisher, an equity group lead by The Hill publisher James Finkelstein has emerged as a possible buyer. Nielsen is reportedly seeking $70 million in the sale of the publishing unit, which has seen sharp revenue declines this year.
JetBlue Airways and its creative shop, WPP Group's JWT, "have mutually agreed" to stop working together, according to a note from Rosemarie Ryan, JWT's president-North America, to workers. Neither JWT nor JetBlue commented for this article.