Omnicom Group's Tribal DDB is making changes at the top of its Chicago and San Francisco units. David Hernandez, managing director of Tribal's Chicago office, which reportedly cut staff after losing the State Farm account, is moving to WPP Group's Ogilvy & Mather, Chicago, where he worked for six years. In San Francisco, Mike Parker, Tribal's U.S. co-president, is succeeding managing director Geoffrey Gougion as the head of the office.
JetBlue Airways and its creative shop, WPP Group's JWT, "have mutually agreed" to stop working together, according to a note from Rosemarie Ryan, JWT's president-North America, to workers. Neither JWT nor JetBlue commented for this article.
For this year's holiday campaigns, many national retailers and top marketers are emphasizing discount prices or value-oriented messages, in keeping with lingering concerns over the economy. Magazines are following suit with gift guides touting wish-list items for less than $25 and $5 stocking stuffers.
Esquire's December cover, which prominently displayed a QR code designed interact with PC-connected video cameras, was just the latest in the magazine's efforts to "cause people to interact with the magazine in a new way, to rethink what a magazine is," editor in chief David Granger said. The "augmented reality" offering features video clips, a music track and even an interactive marketing section introducing viewers to infrared technology from automaker Lexus.
As Nielsen looks to sell its 28 trade publications, including The Hollywood Reporter, Billboard, Mediaweek, Adweek and Editor & Publisher, an equity group lead by The Hill publisher James Finkelstein has emerged as a possible buyer. Nielsen is reportedly seeking $70 million in the sale of the publishing unit, which has seen sharp revenue declines this year.