Westinghouse is promoting its overall brand, along with its Greenvue HDTV, through a series of 15- and 5-second ad spots to run on CBS stations through the holidays. The campaign will showcase the TVs in context with all the company's brands to convey the idea that "you may already have Westinghouse products in your house, so it may not be such a leap to buy a Westinghouse TV," said Rey Roque, vice president of marketing at Westinghouse Digital Electronics.

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