Gen Art and Plastics Make it Possible launched a nationwide fashion-design competition that challenges designers to create haute couture apparels from recycled plastics. "From rugged fleece to runway couture, plastics and recycled plastics are the building blocks for stylish and high-performing looks," said Steve Russel, vice president of plastics at the American Chemistry Council. "Remembering to recycle means today's plastic water bottle can be tomorrow's little black dress."

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