The Advertiser Optimism Report for Fall 2009, a survey of more than 1,500 marketer and ad agency pros, saw a slight uptick in optimism for the next year in ad spending. Ken Pearl, CEO of Advertiser Perceptions, said: "We were going in a downward spiral as it relates to optimism for the past two years. And all of a sudden we are seeing significant movement in the other direction."

Related Summaries