The recent wins of traditional ad accounts for Autodesk and Ameriprise Financial by AKQA and R/GA notwithstanding, digitally focused agencies have yet to make major inroads in business held by their traditional counterparts. "We're all waiting for this big moment when a bunch of interactive agencies take over from the traditional guys," said Sean Corcoran, an analyst with Forrester Research. "It's a slow evolution."

Full Story:

Related Summaries