Sales at the revamped Bath & Body Works chain are on the upswing after two years of flat or falling same-store sales. Amid increased competition in 2004, parent Limited Brands brought in luxury-fragrance developer Camille McDonald to overhaul Bath & Body Works' lines of scents and lotions, and this season marks the first one in which all the resulting new products will be available. The chain also redesigned stores.

Related Summaries