Fashion houses have been slow to embrace the Internet in any creative way, despite their artistic abilities on the runway. Burberry, which developed ArtOfTheTrench.com to showcase its most famous products, has become the leader among its peers. "The field was wide open for someone to be No. 1," said Lucian James, founder of the Paris-based branding consultancy Agenda. "You couldn't have guessed that Burberry would be it."