Financial advisers should consider implementing a communications strategy as part of their marketing plan, Jennifer Connelly writes. Some 13% of high-net-worth investors indicated in a survey that they'll be looking for a new adviser in the coming year, and communications strategies can help advisers minimize some of the bad publicity that has hit the industry as a result of the economic downturn and scams such as the Madoff Ponzi scheme. Connelly outlines strategies for improving communication with clients and prospective clients.

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