Social-media strategies are a valuable catalyst -- but if they distract you from your core business, they can be more trouble than they're worth, writes John Jantsch. It's all too easy to pour vast amounts of energy into tweeting and blogging without generating much in the way of revenue, Jantsch notes. "It's all too easy to get sucked into building a big blog readership or Twitter following and then wonder why your phone isn't ringing," Jantsch warns.

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