Facebook's efforts to become the industry standard for online identification could earn the attention of the Federal Trade Commission. Privacy groups have asked regulators to examine Facebook's new privacy settings, saying the site's handling of user data violates federal customer-protection laws. "More than 100 million people in the United States subscribe to the Facebook service," says Marc Rotenberg, head of the Electronic Privacy Information Center. "The company should not be allowed to turn down the privacy dial on so many American consumers."

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