A group of officials from several federal agencies has proposed limits on marketing food and beverages to children that are high in sugar, sodium and saturated fat. GMA says it has voluntarily restricted ads aimed at children, while shifting its focus to advertise healthier offerings. "GMA and its members have a [long-standing] commitment to help arrest and reverse obesity trends around the world," said GMA's Mary Sophos. "Our efforts are having an impact and we will continue to do our part."

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