Some 32% of Americans have no problem with companies monitoring their Internet and TV use as long as privacy protections are in place, according to an online survey from Synovate. Among respondents, 41% avoid sites with intrusive advertising and 44% skip ads on TV or radio.
Citysearch visitors will now be able to set up Twitter accounts and post comments via the local entertainment and information site. The move comes as part of a Citysearch initiative to help small businesses better track their place in online conversations.
In order to get the most value from their pricey Super Bowl ads, marketers need to follow up online, with paid and nonpaid efforts. This article examines how to maximize a Super Bowl ad through paid search, viral video and calls to action.
The court case between eBay and Craigslist could define the evolution of the online advertising industry. The court battle centers on what eBay says was an unlawful move by Craigslist to erode eBay's holding in Craigslist. The case begins today in Delaware Chancery Court.