12/31/2009

It's easy to grow your social-media team, even if you don't have the cash to make hires, writes Andy Sernovitz. By reaching out to support staff, customer-service workers and even fans, you should be able to find the talent you need. "While you may reserve outreach for those that are trained in doing so, these colleagues can help you monitor and keep track of important conversations," Sernovitz adds.

Related Summaries