Seize every opportunity to gnaw away at your rivals' customer bases, and position yourself carefully for the post-recession battle for dominance, advises Kaihan Krippendorff. From McDonald's decision to offer free Wi-Fi to the acquisition of such specialty toy stores as FAO Schwarz by Toys R Us, Krippendorff writes, the smartest companies are seeking not just to ride out the recession but also to get a strategic edge on their rivals.

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