Scripps Networks Interactive's HGTV will be part of an ad campaign for high-end cabinet maker KraftMaid, which is looking to build brand recall and equity with home renovators. "When we looked at what was happening in the cabinet industry, we noticed that there's very low brand salience," said Theresa Junkunc, brand marketing director at KraftMaid. "Most people can't even name the cabinet maker. We wanted to create a strong brand campaign, so that when people think of cabinets they think of us."
Coremetrics reported an 11% year-over-year boost in online spending on Cyber Monday. The analytics company also reported a 14% decline in spending per transaction, suggesting that shoppers were buying at multiple outlets and hunting for bargains.
After four years on the top of the list, Britney Spears has been supplanted by the late Michael Jackson on Yahoo!'s Internet search list for 2009. The top-10 most-searched list included Megan Fox, Kim Kardashian, Nascar and "Twilight."
Starcom MediaVest Group has tapped Monica Gadsby, who previously headed the network's multicultural unit, to the newly combined position of CEO, multicultural/Latin America. She assumes a role held by Martha Marin, who will retire from her post as CEO of Latin America.
Sweden's digital shops mostly grew up from dot-com businesses, not traditional ad agencies, and it is reflected in the way Swedish digital admen do business. This article says a sea change is coming for Swedish agencies.