ComScore had predicted a 3% increase in online holiday spending compared with last year, but said in the first 43 days of the run-up to Christmas, spending is up 4%. The researcher cited heavy promotions by retailers as contributing to the better-than-expected results. "Though early reports indicated that retailers had pulled back on inventory this season and would not be discounting as heavily late into the season, data from Shoplocal.com show that online retailer promotion activity is continuing at a high rate with the number of offers in the last week up 21% versus a year ago," said Gian Fulgoni, chairman of comScore.

Related Summaries