Papa John's is using the New Year's Eve celebration in New York's Times Square as a real and virtual marketing venue. The pizza chain is the sponsor, with Countdown Entertainment, of a webcast of the Big Apple proceedings that will include a 10 p.m. "confetti" drop of 6-inch coupons shaped like pizzas, and at the real Times Square, employees, led by Papa John's founder and CEO John Schnatter, will hand out pizzas to the crowd.

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