Vacation.com is striving to streamline and boost the effectiveness of its Engagement promotions by adding client labels to the marketing program. "Every agency has its own unique way of categorizing their clients, whether it's value-oriented purchasers, river cruisers, remote-beach seekers, jazz enthusiasts, spring break-only travelers or whatever," said Jim Nathan, director of marketing. "Through client labels, agents can leverage that individual information to their advantage, which, when used with Engagement's advanced targeting scheme, better matches the promotion with the traveler."

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