The best-performing CEOs measured in the cold light of shareholder returns and market value include names that aren't recognized stars, such as John Martin of Gilead Sciences and Husky Energy's John Lau, write Morten T. Hansen and Herminia Ibarra. "And yet, we still flock to the same few big-time celebrity CEOs for our wisdom on leadership and growth. What does that say about us as a business community?" they write.

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