12/17/2009

Small businesses should look beyond the hype and remember that not all social-media tools will suit their needs, writes Willa Plank. Many businesses would do better if they focused on less-crowded local-networking sites, instead of expending energy on larger networks, she notes. "Don't feel pressured to jump in quickly and create a profile on every site," she advises. "First, decide if it's right for your company."

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