Chrysler reportedly has awarded independent Wieden + Kennedy, Portland, Ore., the creative account for its Dodge brand. Spending for Dodge amounted to $170 million through September, according to this article.
The live online coverage of Spike TV's "Video Game Awards" is being sponsored by Burger King. The deal includes a small number of pre-roll ads, as well as the use of a BK-branded video player on Spike.com and parent MTV Entertainment's GameTrailers.com.
One of the greatest factors in a digital display ad's effectiveness is its context, according to Eyeblaster's Dean Donaldson. In this article, he explains which types of ads work best in various online environments.
Design software maker Autodesk has named AKQA, best known for its digital work, to handle creative for traditional and digital platforms. The win came via a review that was said to include incumbent WongDoody, Euro RSCG, Tribal DDB and Godfrey Q & Partners.
Anomaly of New York has named Mike Byrne, a creative director at Wieden + Kennedy, Portland, Ore., as a partner and creative chief. Byrne, a key member of Wieden's team for its flagship Nike account, replaces Ernest Lupinacci, who left Anomaly in January.