Twitter's value as a marketing tool lies in providing a cost-effective avenue to find leads and develop customer relationships, said Lisa Barone, chief branding officer at Outspoken Media, who offered 80 suggestions on how small-business owners can use Twitter. A few of Barone's ideas include using Twitter to create buzz by telling people when your company is mentioned in the media or on blogs, to make special offers to your customers and to monitor what is working, or not working, for competitors.

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