Abercrombie & Fitch has hired a mobile-commerce firm to create mobile storefronts for its namesake and Hollister brands. The move will allow fans of both brands to shop more easily from their iPhones and other mobile devices. "Mobile storefronts are our next step in extending the ultimate convenience and flexibility to our young, progressive customer base for whom mobile is a way of life," said online merchandising director Kristi Decker.

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