The top examples of Spanish-language marketing in 2009, according to a list compiled by Adlatina, included Coca-Cola's initiatives in Spain, Pepsico's in Argentina, Corona's in Mexico and Hyundai's in Brazil. Adlatina also singled out several top marketing executives, including Luis Di Como at Unilever, Mauricio Sabogal at Initiative Worldwide and Cynthia McFarlane at Saatchi & Saatchi Latin America.

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