The U.S. retail sector is on top of the digital ad spending chart and is likely to remain there at least through 2017, per eMarketer. Retail is expected to contribute $9.42 billion this year, 22.3% of the total digital ad spend, a share that should slip only slightly as the sector spend spins up to $13.5 billion in 2017. Financial services, automotive and telecom should remain in place behind retail for the remainder of the forecast period.
Mobile commerce is on track to hit $6.7 billion this year, almost double the 2010 performance, driven by increased smartphone and mobile website use, according to eMarketer. The forecast calls for a 73% jump to $11.6 billion next year.
About 24 million Americans will watch videos on their mobile devices this year, up from a total of about 2 million people five years ago. Research firm eMarketer predicts that revenue from mobile video will total $548 million this year, and rise to $1.34 billion in 2014.
Research firm eMarketer projects consumer packaged goods firms will spend $470 million in online marketing this year, up 17% from 2005. While some of the spending will go to advertising buys, eMarketer anticipates greater returns for CPG companies in building their own branded sites to encourage relationships with consumers.