Groups raising money for disaster relief in Haiti have managed to overcome social media's reputation for "slacktivism" by using text messages to collect donations, writes Pete Cashmore. Social campaigns often struggle to convert buzz into concrete action, he writes, but the Haiti campaign's low barrier for entry has helped bring in more than $4 million in donations. "Hitting a button to blast out a message to your friends is easy, but when faced with a credit card payment form, many Web users shy away," Cashmore notes. "Text message donations coupled with the word-of-mouth buzz provided by Twitter and Facebook are proving a powerful combination."

Full Story:

Related Summaries