Microsoft on Wednesday showcased Mediaroom 2.0, a new version of its IPTV software platform, which links the video service to more devices inside and outside the home including the Xbox 360 game console, Windows 7 PCs, Mac computers and, eventually, cell phones, the company said. In another change, Mediaroom will allow carriers to send video-on-demand service over IP networks of varying bandwidth by enabling support of Microsoft's Silverlight and Internet Information Services (IIS) Smooth Streaming technologies.

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