1/19/2010

Voluntary benefits hold little appeal to Kris Dunn because he feels like offering them means he is vouching for the product's quality and value to employees. "If I am going to allow an auto insurance product to be marketed to my employees through our normal channels, I feel like I need to say the quality/price combination is the best in the marketplace," he writes. "And that, my friends, is hard to do."

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