Corporate bloggers should make sure that they enable e-mail alerts, since they can generate far more traffic than RSS subscriptions, writes Lily Zhu. A survey of more than 600 businesses found that almost 12 times as many people signed up for e-mail alerts as subscribed to RSS feeds, Zhu notes. Many blog platforms don't turn on e-mail alerts by default, so simply flipping a switch can be an easy way to boost blog traffic, Zhu writes.

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