To generate really earth-shaking ideas, you need to get in touch with your inner child, say the authors of a new study. After spending six years interviewing more than 3,500 executives, INSEAD professor Hal Gregersen found that the most creative leaders tended to act like curious 4-year-olds, taking wonder in the world around them, talking to everyone and questioning everything. "This kind of questioning attitude and mentality is just rampant in these folks," Gregersen says.

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