Wrigley has awarded its Extra chewing gum account to Energy BBDO, which was already handling the brand outside the U.S. The agency beat out corporate sibling DDB, the incumbent, which also pitched for the business.
The Food and Drug Administration issued a statement that exposure to bisphenol-A, even at low levels, might be harmful to children. The statement reverses the agency's previous declarations that the chemical, which is used to harden plastics, is safe at current federal levels.
In a nine-year study, researchers found that people who most closely met the Mediterranean diet ideal were 33% less likely to develop stomach cancer, compared with people who were furthest from the ideal. The ideal Mediterranean diet is low in meat and dairy products and high in vegetables, fruit, fish, cereals, legumes and olive oil.