2/9/2010

Mobile marketing will enjoy a "breakout" year -- perhaps doubling its share of all online marketing to 8% -- because of the expansion of smartphone applications and other wireless entry points, an analyst said at an industry event Monday. "By the next decade, we think mobile devices are going to replace computers," said Kip Cassino, a vice president at Borrell Associates, adding that he sees half of all Internet-based ad dollars emanating from wireless handsets by 2013.

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