Marketers seeking to engage with "mommy-bloggers" should take a "holistic" approach by courting moms who have the ability to spread their influence in the real world, through community groups, print or TV assignments, as well as the blogosphere, according to Maria Bailey, CEO of BSM Media. "The most successful marketers in the future will be those that identify the right mom influencer for their brand and facilitate bringing her online playground into her physical neighborhood," she writes.

Related Summaries