Recent research indicates that many Americans aren't aware or don't believe that generic drugs are as effective as brand-name drugs, and they may not understand that brand-name drugs can cost 50% to 70% more than generics, UnitedHealthcare Wisconsin's Dr. Bruce Weiss writes. With a number of brand-name drugs about to lose their patents, Dr. Weiss stresses that physicians and pharmacists need to help educate consumers about the effectiveness of generics.

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