Philadelphia Eagles offensive lineman Jason Kelce recently visited a Pennsylvania middle school following a social-media campaign launched by students. The campaign was part of a project to show that there were six degrees of separation between Kelce and their teacher.
CBS Radio in Philadelphia will launch a simulcast of sports-talk outlet WIP-AM on its long-running rock station, WYSP-FM, on Sept. 6. WIP, besides its lineup of talkers, is the radio home of the three of the city's major sports franchises: the Philadelphia Eagles, 76ers and the Flyers.
Clear Channel Communications, via partnerships with Disney, Fox, Lionsgate and other studios, is offering a range of cross-platform movie-marketing programs. The campaigns include content for the Web and mobile phones, digital billboards, radio Web sites, microsites and iheartradio Web and mobile network.
FM radio stations can receive digital power increases ranging from 1% of analog power to 10% under an FCC order. The change was requested by HD Radio maker iBiquity, 18 station groups and four equipment manufacturers, and it had the backing of the NAB.