European regulators were encouraged by eBay to drop a requirement for Internet retailers to have "bricks-and-mortar" shops. The company said the requirement would slow down e-commerce, hurt small businesses and keep prices high. Suppliers may be allowed to require distributors to have a physical shop before they can sell online, according to a draft regulation from the European Commission. The brick-and-mortar regulation would limit competition and consumers' choice, Amazon Europe's retail vice president, Greg Greeley, wrote in a piece for The Wall Street Journal earlier this month.

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