During rocky 2009, Edelman kept revenues steady, added accounts including PepsiCo, Diageo, Bausch & Lomb and Quaker Oats, and increased its staff, especially in digital and developing markets. The agency powered its success by focusing on constant engagement. "There will still be ad campaigns that start and end, but brands need to make sure they're never gone," said Edelman's head of digital, Rick Murray.

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