Simon Clift, the Unilever chief marketing officer who was a great ally of creative agencies Lowe, BBH and Bartle Bogle Hegarty, is leaving the company in April. "What he gave to agencies -- Lowe, but not us alone -- [is] he created a real sense of incredible creative ambition that we can work in categories that had not traditionally done fantastic creative work and ask the question, 'Why not?' " Lowe worldwide Chairman Tony Wright says.

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