This article highlights eight agencies that are extending their businesses -- and creativity -- by developing digital applications, games and Web browsers. "We believe the agency community will soon be considered a hub of digital-content creation, and it's only a matter of time before several shops are responsible for churning out mass-consumer hits," Rupal Parekh writes.
Campbell Soup announced in its most recent quarterly earnings report that its marketing spend declined 4.4%, in part on its focus on in-store marketing and a reduction in media rates. Overall, second-quarter profit was up 11%, despite declining soup sales.
Euro RSCG Life is Adweek's Healthcare Agency of the Year. In announcing the honor, the magazine touted the agency's ability to flourish during the general downturn and amid a slowdown among pharma marketers.
Google has released a new product that combines DoubleClick's DART for Publishers and Google Ad Manager. The online giant, which acquired DoubleClick about two years ago, also is linking its brand with the server by using the "by Google" tagline with the new DoubleClick for Publishers logo.
Santa Monica, Calif.-based Phelps Group has acquired Hispanic-focused marketer Anita Santiago Advertising and branding and packaging specialist Copia Creative. The "strategic acquisitions" add 15 employees and about $15 million in accounts to Phelps' roster.