2/23/2010

Social tools are powerful, but they're no substitute for a solid business plan, writes Denise Zimmerman. Well-crafted business strategies, a good product and excellent customer service are all vital prerequisites for a social-media campaign, Zimmerman notes. "In our heated fervor to capture all the potential and opportunities we can, we must be mindful not only of what social media can do, but perhaps more importantly what it can't," she writes.

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