You need to start with a clear strategy if you hope to develop a valuable Twitter following, writes Cindy King. Rather than tweeting haphazardly over the course of the day, spend a couple of hours writing dozens of tweets tied to your brand, then schedule them for publication over a period of several weeks. "The result: Every day you consistently brand your Twitter presence," King writes. "Even when your schedule gets busy, you will still share valuable information on Twitter."

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