Although some retailers are reducing their organic-food offerings as customers switch to lower-priced options, Whole Foods says organic foods will continue to be an important facet of the chain's operations. In a conference call with investors, Chief Operating Officer Walter Robb said the chain's research as well as that of analysts shows that the $26 billion organic industry will grow at a 5% to 6% rate, which he says proves that organic foods will continue to be important "even in the darkest of times."

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