Despite the $22 million spent on electric barriers, silver carp have invaded Lake Michigan. The Army Corps of Engineers plans to build an additional barrier, but six states and Ontario have asked for an injunction to shut down two locks on waterways leading to Lake Michigan. Shutting down the locks would contain the invasive species, but it would also cost millions in commerce.
Business leaders need to look beyond the traditional push for results and find innovative new ways to look at old problems, writes David Magellan Horth. That means putting aside prejudices about how things ought to be, and looking at what the customer and the market actually wants, he argues. "Innovative leadership ... has no predictable, formulaic method," he writes. "But it is a powerful engine for building sustainable business and fueling new industries, markets, products and services."
Quaker Oats has replaced processing equipment in Cedar Rapids, Iowa, that was destroyed by a major flood in 2008 with energy-efficient upgrades. The upgrades will cut the factory's electric use by more than 1 million kilowatt-hours -- for annual savings of more than $64,000.
Mary Sue Milliken, co-owner of three restaurants in California and Nevada, says a case study done of her company found that incorporating sustainable practices into restaurant operations makes sense economically as well as environmentally. Going green and letting customers know about it spurs loyalty and results in repeat business, she writes.
Coca-Cola CEO Muhtar Kent calls himself "chief sustainability officer" and says sustainability is central to the company's future. "We have a role and responsibility to play in helping to create sustainable communities, whether it's a village in Kenya or a metropolis like Mexico City," he said.