2/1/2010

Companies such as Zappos, which makes "fun" a part of its corporate identity and even issues cowbells and trumpets to staffers to welcome visitors, are on the wrong track, writes Grant McCracken. While there's nothing wrong with trying to boost morale, dictating your employees' mood ultimately breeds insincerity and detachment, McCracken argues. "Forced fun may make the corporation more agreeable, but it also makes it less well-informed and less responsive," he writes.

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