Barnes & Noble, which sells the Nook e-book reader, plans to offer an e-reader application for the iPad from Apple. The move indicates that B&N is on board with the strategy of porting its e-book reader brand.
Barnes & Noble officials said Monday that the company's Nook e-book reader will be available in most of its physical stores by Wednesday. The e-reader had previously only been available for order at the retailer's virtual store or at select in-store kiosks. The bookseller had difficulties meeting what it said was strong demand for the e-reader late last year.
Barnes & Noble has launched its eagerly anticipated electronic book reader, the Nook. Unfortunately, as columnist David Pogue describes, B&N has done a bit of overselling and under-delivering when it comes to the Nook. Pogue's overall view is that Amazon's Kindle remains the reigning king of e-book readers, but if B&N can get the Nook to live up to its hype, it could be a contender.
Barnes & Noble told customers who pre-ordered its e-book reader, Nook, that the device would ship Nov. 30. Demand has outpaced expectations, however, and now the retailer is telling consumers that new pre-orders will ship Dec. 11. "Demand for the product in our stores and online has surpassed our expectations," said Mary Ellen Keating, a Barnes & Noble representative.
According to Barnes & Noble, only the largest of its stores will actually carry its new Nook e-book reader. Instead, booksellers will help customers order the device from the BN.com Web site and have them shipped to consumers' homes. The move, presumably an inventory-control effort, squanders B&N's major advantage over Amazon, namely its retail outlets.