Chevrolet has teamed up with Gowalla, a place-based social network, for several initiatives tied to this month's South by Southwest conference. Under the branded program, attendees can check in and tell their friends their location; use camera phones to capture special bar codes on Camaro, Volt and Cruze models that trigger a microsite about the vehicles; and download an application that uses augmented reality to generate 3-D versions of Chevy's lineup.

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