A campaign for Vita Coco coconut water includes Cocohead, a cartoon of a coconut with sunglasses and an attitude. The character is featured on posters and store signs with comments such as, "Does this straw make my head too big?"
Indra Nooyi, chief executive officer of PepsiCo, said the company has learned important lessons from a sometimes-difficult overhaul of North American beverages, particularly in the cases of Tropicana and Gatorade. Lessons she will carry forward, she said, include making sure the organization buys into the changes, and recognizing a program can't be stopped in the middle.
Eight O'Clock Coffee is asking Facebook fans to choose their favorite blend in a bracket-style competition through April 5. With each vote, participants are entered to win a bag of their favorite variety.
In honor of World Water Day, PepsiCo and Nestle Waters have pledged to improve access to safe drinking water. PepsiCo vows to help 3 million people in developing countries by 2015, while Nestle Waters will provide water education kits through its partnership with the Project WET nonprofit organization.
7-Eleven is changing the way it sells coffee, with a revamp that includes switching from glass pots to urns, and creating coffee bars that are more functional and modern-looking. The company hopes to attract younger coffee drinkers through promotions, redesigned cups and new branding.