Trish Karter says doing good is good business. She moved her company, Dancing Deer Baking, to a gang-infested part of Boston "that needed something positive," then launched a product line to donate 35% of its profits to a scholarship program for homeless mothers. With some national distribution deals in the works, Karter says she believes it is her social mission that sets her apart: "Anybody can make a cookie, so we're always looking for ways for people to feel loyal to our cookies."

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