CUBOCC, a Sao Paulo, Brazil-based new media agency, has been acquired by Interpublic Group. Founding partner Roberto Martini will remain at the helm of the six-year-old shop. The terms of the merger were not released.
The Web versions of News Corp.-owned London broadsheets the Times and the Sunday Times will go behind paywalls as part of Chairman Rupert Murdoch's overall strategy to get users to pay for online content. The plan includes phasing out the combined Times Online site and building separate sites for the daily and Sunday papers.
Pfizer reportedly has picked Omnicom Group's Tribal DDB as the digital agency for Advil. The other finalist in the review was Pfizer roster shop Publicis Groupe's Digitas Health, according to this article.
ESPN next Friday will launch ESPNNewYork.com, a localized site on New York sports, just in time for the ESPN2 telecast of the Yankees-Red Sox game at Fenway Park on April 4. This is the fifth local site for ESPN, which has rolled out similar ventures for Boston, Dallas, Los Angeles and Chicago.